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AVP, Strategic Analytics Spend Analyst

Location : Wilmington, DE
Job Type : Direct
Reference Code : 00254849
Hours : Full Time
Travel : No
Relocation : No

Job Description :
Overall Purpose of role
• Member of team responsible for analytical support of spend stimulation campaigns. Includes building targeting strategies, reading results, and data mining to find segments where campaigns performed differently and communicate effectively the results and recommendations.
• In addition, generate value-add initiatives through proactive thought leadership to enhance our marketing programs. These are primarily analytical in nature but could also include using analytics to identify non-analytical/targeting initiatives that generate value.

Your Role (Key Accountabilities)
• Analyze and communicate success of spend stimulation campaigns to both a technical and non-technical audience. Find segments where the campaigns were successful and areas where it needs revamp. 
• Generate ideas to support the stim campaigns. 

Basic Qualifications/Skills 
• Bachelors’ degree in an analytical / statistical discipline required (e.g. Statistics, Economics, Mathematics, Finance, etc.)
• 3+ years of experience in analytics (Marketing, Finance, or Credit analytics preferred)

Preferred Qualifications/Skills
• Strong SAS and SQL skills. 
• Strong analytical skills
• Strong communication skills
• Strong knowledge of Microsoft excel
• R/Python/Tableau/MicroStrategy experience or desire to learn
• Financial (NPV) modelling experience 
• Strong process management skills
• Selfstarter with ability to work independently and collaboratively in a team environment
• Able to handle many competing interests at once in an effective manner
• Experience in credit card industry preferred. Applicants from other industries are encouraged to apply

Required Qualifications :
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