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Data Analyst – Audience Analytics Contract to hire

Location : Philadelphia, PA
Job Type : Temp/Contract
Hours : Full Time
Required Years of Experience : 3+
Required Education : BS
Travel : No
Relocation : No

Job Description :

SUMMARY


Use your analytic and business knowledge to deliver customer insights and analysis in a multi-channel environment for a nationwide Media company.  This position will play integral role in developing innovative revenue strategies for media and advertising.


 


RESPONSIBILITIES


· Manage all data flows, inputs and reporting from disparate sources , (API’s, Excel, Salesforce, web files) for 250 different digital properties


· Aggregate and standardize  various types of data including: digital, print, broadcast, social media, email, mobile, and direct response data


· Build unique audience profiles from first-party, second-party/partner, and third-party data integrations such as demographic, (gender or income level), psychographic, (interests and hobbies), CRM data, and ad impression data


· Develop audience profiles that define the most valuable segments to use across any channel.


· Utilize data analysis and customer analytics to analyze and track trends and changes in the data


· Create executive-level dashboards and standard reports


· Create a business case  supporting analysis using charts, graphs


 


#LI-JS1


Required Qualifications :

 


· 3 or more years of hands-on expertise in managing and analyzing data


· Excellent  hands-on skills in all  Google Analytics


· Good understanding of Audience Analytics and associated data


· Expertise using Domo, Tableau and other data visualization tools


· Knowledge of data query and manipulation tools such as SQL


· Expertise in tag management tools and processes


· Knowledge of relational database structures


· Excellent communication skills, written and verbal


· Self-starter with ability  to work independently and interact with all levels of management


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