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Digital Analytics and Forecasting Manager

Location : Tampa
Job Type : Direct
Hours : Full Time
Required Years of Experience : 7
Required Education : BS/BA
Travel : No
Relocation : No

Job Description :

web, creative and forecasting strategies.  Serve as the Adobe Analytics expert and have strong capabilities to query the customer database to connect information across web activities and customer activities/profitability. 



·         Deliver digital insights to senior leadership, marketing LOB leaders and the broader digital team by leveraging tools available including SiteCatalyst, Google Analytics, Market Research, Full Story and other tools.  Understand technical aspects of these tools and Tag management platforms

·         Manage the planning and forecasting process: create and review historical trend analyses, agree upon plan assumptions and build projections worksheets for review with VP of Marketing, the strategy team, and channel managers throughout the year

·         Query internal databases to understand quality measures and ROI of media and onsite testing by understanding the quality of customers acquired

·         Work closely with the Marketing Strategy and Planning staff to monitor program status.  Plan and inform senior management of trends or issues that result in variance to plan

·         Develop and utilize quality control processes that validate the accuracy and reasonableness of marketing plans and sales projections across all key measures

·         Oversee continuous review of process improvements in quality control, database activities, SharePoint, etc.

·         Manage staff responsible for the forecasting and planning process


Required Qualifications :

·          Bachelor’s Degree required

·         7+ years of experience with Adobe Analytics (Omniture) or  IBM Digital Analytics (Coremetrics)

·         Exceptional analytical skills, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications

·         Strong technical skills are required, particularly understanding how tags work and how  corresponding digital data is configured and created

·         Exposure to mobile, social, tablet measurement approaches as well as understanding the of role of attribution and paths to conversions

·         Solid expertise in Microsoft Excel, Access and PowerPoint

·         Strong organizational skills and attention to detail a must

·         Self-motivated and flexible

·         Ability to review large sets of data and evaluate for consistency and accuracy

·         Conscientious about deadlines and good at prioritizing to meet them

·         Able to guide and work with external vendors and internal departments

·         Ability to extrapolate complex information and apply to unrelated data

Skills :
Adobe Analytics
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