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Digital Personalization Analyst

Location : Phila.
Job Type : Temp/Contract
Reference Code : 45593
Hours : Full Time
Required Years of Experience : 3+
Required Education : BS
Travel : No
Relocation : No

Job Description :

SUMMARY


Utilize your digital marketing experience and analytic skills to provide actionable insights through data analysis, targeting and customer segmentation in our DMP and deliver targeted, one-to-one messages to consumers to improve Sales and Marketing efforts.


 


RESPONSIBILITIES




• Design and implement digital audiences to deliver personalized, targeted experiences


• Leverage personalization tools and technology to define traits and targeted segments


Analyze and interpret data to deliver actionable insights, audiences and visualizations


• Manage business rules using proprietary segmentation platform


• Coordinate with digital teams to onboard first-party data into DMP  


Perform data mining and statistical analysis to provide insights that drive data-driven content and marketing campaigns.


Translate data into strategic and tactical recommendations based on these analyses.


• Work closely with other Digital Analysts to engage in cross-channel segmentation


• Participate in personalization sprints by defining audiences, orchestrating digital campaigns and measuring segment performances


• Ensure seamless communication between personalization, analytics, and marketing communications teams as well as agencies.


Required Qualifications :

REQUIREMENTS




•3+ years’ experience in digital marketing, data analysis and segmentation


• Hands-on experience with Adobe Targeting and Audience management tools


• Familiarity with digital marketing data, adtech, audiences or personalization tools


Comfortable working with large data sets using SQL, Excel and/or Python


• Ability to manage and communicate with 3rd party vendors


• Proficiency in Excel, Word, and Power Point


• Understanding of Agile delivery principles preferred


• Ability to translate technical terms to non-technical individuals


• Excellent written and verbal communication skills


Bachelor’s Degree in Marketing, Economics, Digital Marketing, or related field


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