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Director, Direct Marketing Analytics

Location : Wilmington, DE
Job Type : Direct
Hours : Full Time
Required Years of Experience : 5
Required Education : BS
Travel : No
Relocation : No

Job Description :

SUMMARY


This role is responsible for developing, directing and assessing all multi-channel marketing efforts which in turn drive a significant portion of company revenue. This position requires expertise in marketing strategy, analytic and measurement processes, and data management and will represent the Analytics function in all marketing decisions


RESPONSIBILITIES


· Direct and develop marketing analytics, specifically for Direct Marketing Campaigns and Analysis  


· Provide campaign improvement and strategy recommendations for targeting and segmentation


· Develop, manage and analyze test results for all campaigns


· Develop and implement strategy for the prospecting and acquisition for Direct B2C campaigns


· Identify potential new data sources and recommend appropriate budget investment


· Assess and incorporate data from email and digital channels including SEO and SEM


· Direct list management processes including, selection, modeling and analytics for these tactics.


· Partner with the lead generation and outside agencies to drive process improvements and oversee research and analysis of issues related to lead generation and marketing campaigns. 


 


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Required Qualifications :

· 5-7 years quantitative experience in marketing analytics, targeting and lead generation


· Expertise and hands-on ability in analytic tools (SAS, SQL, Excel and PowerPoint)


· Ability to oversee and assess strategy, models and performance analysis


· Subject matter expert in all marketing targeting rules, campaigns, and processes


· Strong leadership skills working across departments in a dynamic environment.


· Management experience in leading and developing a team of analysts


· Sr. level communication skills to present complex analytics, strategy, and recommendations to senior management.


· BS in Economics, Quantitative Marketing, Statistics or equivalent area 


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