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Implementation Analyst, Marketing Analytics

Location : Plano
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No

Job Description :

Position can be in LA or Dallas, Visa Sponsorship Provided

This position will have a key role in supporting the production of business analytics tracking technologies. The ideal candidate will have a QA and user acceptance testing background, strong detail-oriented skills, and an interest in learning and growing within the digital analytics field. Responsibilities include:


   Work closely in a support role with the analytics implementation team and various development vendors to implement site analytics tagging on web, mobile, and app properties.

   Execute quality assurance or user acceptance testing of analytics site tags.

   Design and build comprehensive Adobe site tagging specifications or requirements, along with quality assurance test plans for site tags.

   Partner with the analytics account managers to aggregate measurement and KPI success metrics to drive tagging requirements.

   Coordinate with development and design teams to effectively manage the implementation of analytics site tags.

   Proactively manage implementation requests and defects within our ticketing system.

·      Actively participate in strategy and scrum sessions

·      Take ownership of requests and projects as they are assigned.

   Identify, diagnose, and troubleshoot site tag or tracking issues.

   Ensure that data coming in and out of analytics systems contain high integrity.

   Validate web reporting enhancements or changes within our web analytics tools.

   Configure web analytics systems, as needed, to ensure proper data capture and organization.



Desired Skills & Experience


  • Bachelor’s degree

  • 1 - 3 years of analytics implementation experience or quality assurance work

  • Must be able to comprehend requirements documents as related to business and functional needs and plan coding efforts accordingly

  • Must be organized with ability to plan and schedule a number of requests

  • Extremely detailed documentation skills

  • Proficient in Microsoft Office (i.e. Excel, PowerPoint, etc.)

  • Excellent communication skills (written and oral)

  • Ability to work independently and be proactive

  • Can multi-task and quickly adapt to change in priorities


Preferred Qualifications:

  • Experience with JavaScript and regular expressions for creating tags within a tag management platform

  • Involvement with validation of site tags using packet sniffer programs (e.g. Omnibug, Fiddler, etc.)

  • Work with an Agile environment

  • Knowledge of Adobe Analytics or other web analytics reporting system

  • Knowledge of tag management systems is a plus

  • Knowledge of JavaScript is a plus

Required Qualifications :
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