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Manager, Direct Marketing Analytics

Location : Wilmington, DE
Job Type : Direct
Reference Code : 1827
Hours : Full Time
Required Years of Experience : 5+
Required Education : BS
Travel : No
Relocation : No

Job Description :

SUMMARY


Work with Marketing Channel Managers to optimize marketing activities and Customer Experience. Support Direct Marketing campaigns through effective reporting, summary analysis, subsegment analysis and strategy development.




RESPONSIBILITIES


· Recommend and develop test & control strategies to maximize learning's from campaigns


· Complete customer analysis using demographic, bureau and performance data 


· Analyze web flows and lead the back-end analysis of prior tests


· Bring high-level campaign reporting down to subsegment levels to optimize efforts


· Lead efforts to conduct in depth direct to consumer research and analysis


· Design / Recommend effective testing strategies to enable constant optimization


· Analyze and review data sources across divisions including marketing, operations, credit, etc.


· Communicate key business insights to business units across the organization


· Create and deliver executive presentations to senior management.


· Coordinate team's effort to create reporting to evaluate marketing metrics 


· Create reports to summarize impact of monthly reforecast vs prior Forecast & Plan 


Required Qualifications :

REQUIREMENTS


· 5 years of quantitative marketing analysis experience in large data warehouse environment


· 3 years of hands-on SQL and  SAS experience


· 2 years in leading and developing large scale marketing analytic efforts


· Manage direct marketing budget and track overall spend levels by sub-channels 


· Take active role in the data retrieval process and identify new data sources 


· Identify significant sub-segments impacting campaign results. 


· Serve as a subject matter expert in marketing for data and analytic functions


· Provide insights and trends from analysis that result in strategic recommendations


· Demonstrate leadership skills and ability to work autonomously in a dynamic environment


· Create tools to enhance future targeting effectiveness, recommend optimal cut-offs 


· Complete and present analyses to drive higher throughput and efficiency


· Evaluate new data sources for use in targeting


· Review marketing team's queries using SQL, SAS or applicable software 


· Bachelor's Degree (Business, Finance, Economics, Sciences, Engineering)




PREFERRED


· Experience in consumer credit field


· Experience in product management   


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