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Manager, Marketing Analytics

Location : Plano, TX
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No

Job Description :
Manager, Marketing Analytics
Job Description
The candidate will be a data-driven individual who has strong analytics skills and experience. This position will have a key role in managing digital marketing analytics for a very high-profile client in the automotive industry. The role places the candidate in a leadership position that is accountable for strategy, story-telling, and implementation of analytics technology. This person must work effectively with clients and vendors, manage a team of direct reports, and complete high-quality analytics deliverables that influence digital marketing strategy. Responsibilities include:
• Build analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture
• Lead the effort to define, measure, and tell the story of digital marketing efforts to determine brand and campaign effectiveness
• Manage client relationships, and proactively engage them, while serving as the SME for analytics across all digital channels (web, media, social, etc.)
• Effectively manage and mentor a team of analysts by allocating resource assignments accordingly, developing team members to analytics rock stars, and maintaining a positive environment
• Create and execute a site optimization plan that includes personalization, targeting, A/B and multivariate testing
• Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies
• Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives
• Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data
• Provide direction on integrating disparate sources of data, ultimately setting the blueprint to migrate to a big data environment
• Data analysis to A/B and multivariate testing results, and ad hoc requests
• Partner with stakeholders to implement analytics requirements and streamline project processes.
• Evaluate and recommend digital marketing tools and products.
• Perform competitive analysis

Required Qualifications :
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