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Manager, Marketing Analytics

Location : Torrance, CA
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No

Job Description :

Job Description
The candidate will be a data-driven individual who has strong analytics skills and experience. This position will have a key role in managing digital marketing analytics for a very high-profile client in the automotive industry. The role places the candidate in a leadership position that is accountable for strategy, story-telling, and implementation of analytics technology. This person must work effectively with clients and vendors, manage a team of direct reports, and complete high-quality analytics deliverables that influence digital marketing strategy. Responsibilities include:
• Build analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture
• Lead the effort to define, measure, and tell the story of digital marketing efforts to determine brand and campaign effectiveness
• Manage client relationships, and proactively engage them, while serving as the SME for analytics across all digital channels (web, media, social, etc.)
• Effectively manage and mentor a team of analysts by allocating resource assignments accordingly, developing team members to analytics rock stars, and maintaining a positive environment
• Create and execute a site optimization plan that includes personalization, targeting, A/B and multivariate testing
• Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies
• Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives
• Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data
• Provide direction on integrating disparate sources of data, ultimately setting the blueprint to migrate to a big data environment
• Data analysis to A/B and multivariate testing results, and ad hoc requests
• Partner with stakeholders to implement analytics requirements and streamline project processes.
• Evaluate and recommend digital marketing tools and products.
• Perform competitive analysis
Desired Skills & Experience
Requirements:
• Bachelor’s degree
• Minimum 3 - 5 years of web metrics and/or analytics experience
• Strong Adobe Analytics and Adobe Target experience
• Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
• Excel at client relationship management
• Must understand the consulting environment and how to engage clients with a “can do” attitude
• People management skills: experience in teaching, delegating, holding accountable, and motivating team members
• Project management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tasks
• Implementation experience with analytics platforms such as a web reporting tool and tag management software
• Working knowledge of designing site tags, validating tags, and defining data taxonomies
• Motivated by learning and evaluating new analytics technologies, and staying up-to-date with current trends and tools
• Critical thinker who can problem solve
• Excellent written/verbal communication
• Ability to work independently and is a motivated self-starter
• Detail-oriented and organized
Preferred Qualifications:
• MBA or Master’s degree in quantitative discipline
• Experience within the digital marketing field
• Experience from at a marketing/advertising agency on consulting firm
• Experience with data visualization tools such as Power BI, Tableau etc.
• Experience with data management platforms (DMP), such as Oracle Blue Kai
• Proficient working with data mining tools such as SQL and Hive
• Working knowledge of at least one traffic splitting/experimentation platform
• Experience with offline/online data integration
• Experience with business intelligence tools
• Statistical modeling experience, including attribution modeling and predictive modeling
• Working knowledge of R
• Knowledge of DART for Advertisers (DFA) and JavaScript
• General scripting (e.g. Perl, regular expressions, Bash, etc.)
• Experience with social media tools, such as Spredfast and Brandwatch is a plus

 

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