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Media Programmatic Channel Lead

Location : New York, NY
Job Type : Direct
Hours : Full Time
Required Years of Experience : 5+
Required Education : BS
Travel : No
Relocation : Yes

Job Description :


This role requires a deep understanding of automated bidding technology and media industry knowledge to lead enterprise programmatic and data strategy for programmatic display media and will serve as SME for the corporate media team.

Key responsibilities are to drive tech and data strategy to deliver higher media ROI. 

 Key Responsibilities

· Serve as a SME on the best practices for programmatic buying, investment strategy, data usage and overall workflow

· Lead overall bidding strategy and manage always-on media to hit campaign KPI’s and overall portfolio goals

· Oversee budget and strategies for multiple LOB’s and collaborate with media buying and planning teams

· Assess opportunities with impression-level data and real-time technologies, Formulate testing mechanisms to deliver return on investment, Oversee the execution and productization to optimize performance

· Work closely with agency programmatic teams to develop best in class display programs and evolve the media strategy  

· Manage programs for long-term view and broader perspective – looking at all programmatic activity to drive success for the business and manage costs

· Advocate for data driven decisions, transparency and accuracy to steer and advance the business

· Consult with Agency programmatic teams to identify marketplace opportunities and generate multiple operation models to drive results

· Generated first-to-market opportunities applying data across all consumer touch points, and increase personalization across the consumer journey

· Co-develop a leading-edge technology, data and operations architecture  


Required Qualifications :

· Six or more years of relevant work experience in Media programming environment

· Five or more years of programmatic trading experience

· Thorough understanding of ad technology; DSPs, DMPs and ad operations and a passion for the ad tech industry

· Highly analytical, with the ability to influence and make logical arguments based upon data and results

· Become an expert on various DSPs and Trading Desks

· Deep understanding of role that display, video, native, and mobile – play in online and offline media campaigns

· Experience guiding programmatic media buys across the Enterprise

· Research and vet new exchanges/partners as they become available

· Demonstrated  ability to build and maintain senior client relationships

· Outstanding leadership skills, including lead by example management

· Excellent relationship development skills and communication skills verbal and written

· Bachelor's degree in business or a related field,  MBA a plus

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