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Senior Digital Marketing Analyst

Location : Wilmington, DE
Job Type : Direct
Reference Code : R1710-438
Hours : Full Time
Required Years of Experience : 3+
Required Education : BS
Travel : No
Relocation : No

Job Description :



This role will be centered on the analysis and testing of marketing strategies for all financial products and services across all digital channels to prospects as well as existing customers.



· Analyze data from multiple disparate sources around performance of digital channels, including affiliate network, search, display, social, e-mail and web testing.

· Use data to identify business opportunities and work with relevant teams to drive implementation.

· Assess and refine the Omni-channel approach and interplay of online and offline marketing channels.

· Perform channel optimization in terms of pricing and competitive positioning in market.

· Communicate plans and results across the broader marketing and analytics teams.

· Perform trend analysis, maintain volume forecasts, and monitor efficiency and spend associated with digital channels.

· Partner across the marketing and analytics organization to make recommendations and propose solutions for efficient and profitable growth within acceptable credit targets.

· Maintain an environment of control and compliance.

Required Qualifications :


·  4+ years of experience in analytics.

·  Strong knowledge of SQL or SAS.

·  Bachelor’s Degree

·  Excellent communication skills with the ability to translate complex data results to business stakeholders.

·  The ability to thrive in a fast-paced, innovative and entrepreneurial environment; startup experience

·  Strong problem solving, project management and organizational skills.

·  Proficient in MS Office (Excel w/ Pivot Tables, Word, PowerPoint, etc.).



·  Experience with digital marketing (affiliate networks, SEM, SEO, display, social, email) a plus.

·  Experience with data coding / and statistical software (R, Python) a plus.

·  Experience in consumer financial services a plus

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