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Senior Web Analyst - Adobe Analytics

Location : New York or Philadelphia
Job Type : Direct
Hours : Full Time
Required Years of Experience : 5+
Required Education : BS/BA
Travel : Yes
Relocation : Yes

Job Description :

Senior Web Analyst - Adobe Analytics


A fast growing company specializing in providing digital marketing and analytics is seeking a Senior Web Analyst with experience in drawing insights from data and providing actionable recommendations.


Responsibilities:


·         Using Adobe Analytics, work with data from multiple sources, perform analytics, and draw insights regarding 


          consumer behavior from both online and offline programs


·         Present actionable insights and recommendations to the client, based on data results, in a manner that tells a 


          story, generating quantifiable results and value for the client


·         Proactively foster client relationships by acting as a strategic advisor to the client using an understanding of


          the client’s business and marketing objectives


·         Conduct regular client communication, setting expectations and providing strategic direction based on data 


           insights


·         Identify potential issues and provide solutions to correct any deviations from original scope or budget


 


Required Qualifications :

 


·         Bachelor’s degree; advanced degree preferred


·         5+ years professional work experience in digital analytics and digital marketing


·         Minimum of 3 years of experience working with clickstream analysis tools: Adobe Analytics is required; 


          Google Analytics is a plus


·         Minimum of 3 years of experience working for a client services organization such as an advertising agency or 


          management consultant firm


·         Minimum of 3 years of experience in advanced web analysis methodologies such as deep clickstream 


          analysis, experimentation and testing, personalization, competitive analysis, social analytics, 


          mobile, surveys, etc


·         Excellent communication skills and the ability to interact with all levels of end users and technical resources


·         Passion for digital marketing with a solid understanding of interactive marketing channels (search, online 


          media, website development, etc.) and brand marketing principles


·         Experience with 360 data collection and reporting – campaigns that are both digital and ‘off-line’


·         Experience in creating strategic measurement plans, technical documentation and supporting full


          implementation of analytics tools


·         Experience creating dashboards and reporting with a variety of enterprise tools (Tableau, Klipfolio)


·         Excel skills; familiarity with enterprise analytics data management and data science tools (ex. R, SPSS, 


          BigQuery, Oracle, Tableau)


·         Exposure to project management skills, business process redesign principles, tools and techniques is a plus


·         Excellent verbal, written and data visualization communication skills with experience creating clear, concise 


          and professional documents


·         Ability to travel up to 30% to New York City, New Jersey and/or Philadelphia suburbs


Skills :
Adobe Analytics
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