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Senior Web Analyst

Location : Conshohocken, PA
Job Type : Direct
Hours : Full Time
Required Years of Experience : 4+
Required Education : BS
Travel : No
Relocation : Yes
Job Industry : Computer Software

Job Description :

Is this you? You’ve been an analyst (web or data) in a fast-paced, deadline-driven environment for at least 4 years. You have a passion for data-driven strategy - creating business impact from data with actionable recommendations and strategic insights. You’re curious – always interested in new approaches to solving problems and continuously engaged in learning. And, you’re experienced with the tools of the trade – the Adobe Marketing Cloud, Google tools, presentations, spreadsheet, database, and (maybe) statistical software or data visualization tools.





RESPONSIBILITIES


  ·         Conduct analytics assessments to understand current performance, uncover and                       quantify opportunities for digital experience improvement, and create audience i                         ntelligence



·         Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)


·         Communicate actionable recommendations and findings in client-friendly deliverables


·         Establish KPIs that demonstrate a connection to real business impact


·         Audit data collection implementations based on business objectives and best practices


·         Create solution design documents and collaborate with technical teams on data collection implementations


·         Participate in audience intelligence projects – creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics


·         Manage and execute Testing & Optimization programs with analysis, ideation, and test execution/planning, collaborating with other disciplines to identify successful experience strategies and visual design


·         Contribute to personalization initiatives – through research, ideas, strategies and methodology execution/plans, collaborating with other disciplines


·         Collaborate with other teams (project and relationship managers) throughout the project lifecycle




#LI-JD1




Required Qualifications :

·         At least 4 years of experience in digital/web analytics


·         Experience turning large amounts of data into concise client-friendly findings and recommendations 


·         Strong communication skills to explain complex data, analyses, and findings


·         High level of expertise in Excel 


·         Experience with the Adobe Marketing Cloud (required)




    • Extensive experience with Analytics (Reporting, Implementation, bonus points for Data connectors, ReportBuilder, Survey, Warehouse or Workbench)

    • Target (bonus points for Search & Promote or Recommendations experience)

    • Dynamic Tag Manager (bonus points for experience with direct HTML & JavaScript)

    • Bonus points for other tools: Audience Manager, Media Optimizer, Social, etc



·         Experience with the Google Marketing Suite (Analytics, Tag Manager, testing)




    • Bonus points for compatible tools like Optimizely and Visual Website Optimizer



·         Bonus points for any of the following:




    • Experience with data visualization tools (Tableau, Domo)

    • Experience with R or other statistical analysis tools (SPSS, SAS, Matlab)

    • Experience with relational databases or NoSQL databases

    • Experience in other marketing tools like Monetate, Webtrends or IBM’s marketing suite


  • Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities 


·         Creative thinking and problem-solving abilities, combined with an internal drive to stay on top of emerging industry trends 


·         A natural tendency to set goals, demonstrate a ‘go-getter’ attitude, and take initiative with little oversight




#LI-JD1


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