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Sr Analyst Direct Marketing and Media

Location : Orlando, FL
Job Type : Direct
Hours : Full Time
Required Years of Experience : 3+
Required Education : BS
Travel : No
Relocation : No

Job Description :

SUMMARY


 


This role will drive the growth and the expansion of the company’s direct marketing and loyalty programs. Key areas of responsibility are:


-       1 to 1 targeted campaign selection and reporting


-       Marketing analytics and ad hoc analysis


-       Search and web analytics experience




RESPONSIBILITIES:


-  Develop customer segmentation and scoring for direct marketing campaigns and report on campaign results


-  Work with Marketing and IT teams to enhance the customer database and usage


-  Support the CRM/Loyalty team through various analytic projects


-  Measure performance of paid search campaigns and identify opportunities to improve targeting, key words and overall ROI


-  Conduct ad hoc analysis and reporting on customer data


-  Provide direction and expertise for web analytics processes including search


-  Work with agency partners to optimize and report on  social/search campaign performance




Required Qualifications :

 


-  3+ years relevant customer analytics experience


-  Hands-on experience working with a large, customer, transactional databases


-  SQL programming ability


-  Experience with a statistical analysis package, such as SAS or R required 


-  Expertise with a campaign management and selection tools


-  Demonstrated experience and knowledge of Google Analytics


-  Experience analyzing SEO/SEM results and recommending enhancements


-  Ability to understand and interpret key search and social digital media metrics


-  Thorough understanding of predictive modeling


-  Familiarity with CRM and 1:1 marketing techniques


-  Excellent project management skills


-  Experience with customer data in a direct marketing or retail environment preferred


-  Bachelor’s degree in quantitative field, such as; math, stat, economics or computer science.


 


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