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Sr. Marketing Strategy Analyst – Direct Mail

Location : Tampa
Job Type : Direct
Hours : Full Time
Required Years of Experience : 3
Required Education : BS/MS
Travel : No
Relocation : No

Job Description :

• Deliver campaign strategy and execution, leverage big data, analytical, and business judgement skills to drive key channel strategies and enhance customer experience that ultimately impact the company bottom line.


 • Manage execution of Member Direct Mail campaigns throughout all stages: create and communicate Mail Plans, develop List Pull and Data Processing instructions to Acxiom, query the database, audit and sign off on final counts, source code the Mail File, etc.


• Partner with Sr. Leadership to drive streamlined execution solutions that improve Direct Mail's ability to operate efficiently and innovate continuously.


• Leverage big data to derive insights, identify opportunities, develop criteria and set up creative, contact, segmentation, expansion, and personalization strategies.


• Use analytics to drive post-campaign evaluations. Develop and present recommendations on performance trends and Test & Learn results across multiple segments and products in a dynamic interactive setting.


• Assist with planning process. Support forecast and variance reconciliation efforts.


• Collaborate closely with internal and external Partners to ensure alignment on channel's innovative strategy and high execution quality.


Required Qualifications :

·         Bachelor’s Degree in a quantitative field.


·         3 + years of Marketing and/or Business Analytics experience in a corporate setting.


·         Strong Excel and database/query applications knowledge - SQL & Tableau; Access is a plus


·         Ability to drive data strategy, execute and monitor Direct Mail campaigns across multiple segments and products.


·         Proficiency with database querying, analyzing data, summarizing results, and making actionable recommendations to support strategic goals.


·         Experience working with relational databases and performing custom data extracts.


·         Ability to partner with Production, Creative, Product Strategy and Compliance to understand and overcome challenges and deliver strategic solutions.


·         Independence leading the strategy rollout across multiple internal and external partners.


·         Ability to take ownership of outcomes whether they are developed in house or outsourced.


·         Critical thinking and an "outside the box" approach to solve complex and time sensitive business problems and derive cost efficient solutions.


·         Experience participating and providing strategy performance updates in the different level business review forums.


·         Ability to interact with internal leadership and external vendors.


·         Aptitude in explaining in simple terms complex strategic solutions and recommendations.


 


#LI-CG


Skills :
Direct Mail SQL Tableau
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