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Sr Web Analytics Marketing Analyst - LT Contract

Location : Washington DC
Job Type : Temp/Contract
Hours : Full Time
Required Years of Experience : 7
Required Education : BS
Travel : No
Relocation : No

Job Description :

SUMMARY


The Lead Web Analyst will support Marketing Analytics with data collection, processing and reporting of overall site performance across Partners and Providers.  This includes supporting reporting infrastructure, maintenance & accuracy, as well as new report development.  This role will track, report & provide KPI-driven optimization recommendations and oversee monthly client deliverables for marketing campaigns and support the development & implementation of automated reporting.


 


RESPONSIBILITIES




1. Manage/oversee tracking, data capture, storage, usage and reporting of site activity


2. Generate and post new & ongoing monthly site performance dashboards & business categories


3. Develop monthly/quarterly marketing campaign dashboards for Marketing Managers


4. Oversee the creation of internal & external tracking campaign IDs for digital marketing campaigns for back-end analysis & optimization


5. Ad hoc data pulls & analyses supporting insights generation for clients and marketing managers


6. Proactively identify issues and recommend resolutions, working closely with key business leaders to offer alternatives and enhancements


7. Ongoing and new product/offer Adobe classification table updates in back-end CMS system


a. Support the development & testing of new business requirements being implemented to automate classification table creation within the CMS system vs. relying on manual back-end classifications


8. Work with Marketing and business partners to define Key Performance Indicators (KPIs) for new projects/enhancements


9. Work with Marketing & Digital teams to develop reporting requirements and specifications for web analytics projects


10. Define explicit requirements for how to implement Adobe Analytics variables (evars, props, events) to support growing business requirements for tracking


Required Qualifications :

REQUIREMENTS



  • 7+ years of Adobe/Omniture experience in reporting, tagging, classifications and administration

  • Ÿ High level of proficiency in Excel & PowerPoint

  • Ÿ Experience with SQL Server and data warehouse environment  is a plus


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