• Share this Job

Web Analyst

Location : Los Angeles, CA
Job Type : Temp/Contract
Hours : Full Time
Required Years of Experience : 2+
Required Education : BS
Travel : No
Relocation : No
Job Industry : Marketing

Job Description :

Digital Analyst (freelance)


 


We are looking for a Digital Analyst with a strong reporting and analytics background.This position is responsible for providing analysis and reporting on digital properties leveraging website analytics, digital media, research, testing and other tools in order to drive improvements across our digital properties for branding, acquisition, conversion, and retention.  The analyst will also support the implementation, QA, and maintenance of website analytics tagging, ensuring the proper tracking and measurement of all digital properties.


 


Responsibilities:


         Create automated and recurring reports and dashboards leveraging multiple digital data               sets to communicate the performance and benchmarking of digital properties.


         Provide ongoing analysis, insights, and recommendations to various teams utilizing data,           research and best practices from websites, mobile sites, social media, and other digital             media to optimize performance against goals and objectives.


         Generate regular campaign reports to drive on-going improvements, while campaigns are           in-flight as well as comprehensive wrap up reports that indicate level of success,                       insights, and recommendations.


         Create ad hoc reports and analysis as required in a timely manner.


         Advise on KPIs for digital properties and efforts in order to measure impact and                         objectives.


         Provide tracking recommendations for new campaigns and web pages as needed.                     Conduct QA on Adobe Analytics page tagging, campaign codes, and custom metrics to             ensure accurate measurement of digital properties.


 


Qualifications:


         2+ years’ experience in web analytics working with clickstream analysis tools, such as             Adobe Analytics (Omniture SiteCatalyst), Ad Hoc Analysis (Discover), and Report                     Builder.  Experience in the Google Analytics platform is also desirable.


         Basic understanding of Omniture SiteCatalyst implementation recommended.


         Knowledge of media campaign analytics tools, such as DoubleClick Campaign Manager,           Search, and Google AdWords are a plus.


         Experience with social media analytics and listening tools are also a plus.


         Strong proficiency in Excel (e.g., spreadsheet formatting, pivot tables, graphs, vlookups)           required.


         Proficiency in Microsoft Word and PowerPoint required.


         Experience with data and business intelligence tools such as Tableau, Domo,                           Microstrategy, Cognos, etc. are a plus.


 


Required Competencies:


         Highly analytical and detail oriented, with a passion for digging into data to identify key               trends and insights.


         Strong ability to translate, communicate and distill metrics into a digestible, actionable               framework.


         Strong initiative and ability to conceive projects and execute based on business/analysis           questions with limited direction.


         Skilled at solving problems and answering questions using data and analysis.


         Excellent written and verbal communication skills with the ability to present information in           an engaging manner.


         Strong verbal and written communication skills.  Ability to effectively communicate                   insights from data and analytics to clients and other teams.


Required Qualifications :

Qualifications:


•         2+ years’ experience in web analytics working with clickstream analysis tools, such as           Adobe Analytics (Omniture SiteCatalyst), Ad Hoc Analysis (Discover), and Report                 Builder.  Experience in the Google Analytics platform is also desirable.


•         Basic understanding of Omniture SiteCatalyst implementation recommended.


•         Knowledge of media campaign analytics tools, such as DoubleClick Campaign Manager,               Search, and Google AdWords are a plus.


•         Experience with social media analytics and listening tools are also a plus.


•         Strong proficiency in Excel (e.g., spreadsheet formatting, pivot tables, graphs,                        vlookups) required.


•         Proficiency in Microsoft Word and PowerPoint required.


•         Experience with data and business intelligence tools such as Tableau, Domo,                               Microstrategy, Cognos, etc. are a plus.


Powered by AkkenCloud