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Web Analyst

Location : Plano TX
Job Type : Direct
Start Date : 06/18/2013
Hours : Full Time
Required Years of Experience : 3+
Required Education : BA
Job Industry : Consulting

Job Description :

Job Description


 Looking for a web/marketing analyst with at least 3 years’ experience to perform analytics reporting and analysis in the digital marketing field. We are growing rapidly and are seeking innovative think out-of-the-box candidates. The desired candidate will be a data-driven individual who loves to dive deep into data to create meaningful reports containing actionable insights on consumer behavior. This position will have a key role in providing marketing analytics for a key client. This person must work effectively with clients and vendors while completing high-quality analytics deliverables  in support of all digital marketing channels. Responsibilities include:

-Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices
-Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
-Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders
-Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies
-Data analysis of various web projects and ad hoc requests
-Automate recurring dashboards and reports
-Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications
-Participate in tag management services and maintain integrity across multiple sources of data
-Partner with multiple vendors to implement analytics requirements and streamline project processes
-Contribute to building an analytics strategy for digital marketing goals and objectives
-Assist in evaluating and recommending digital marketing tools and products

Desired Skills & Experience
Requirements:

Bachelor’s degree
Minimum 3+ years of web metrics and/or analytics experience
Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.)
Experience with a site optimization tool (e.g. Adobe Target, Maxymiser, etc.)
Highly proficient in Excel with building complex dashboards
Highly proficient in PowerPoint with designing analytics-based presentations and visualizations
Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners


Required Qualifications :
 Desired Skills & Experience
Requirements:

Bachelor’s degree
Minimum 3+ years of web metrics and/or analytics experience
Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.)
Experience with a site optimization tool (e.g. Adobe Target, Maxymiser, etc.)
Highly proficient in Excel with building complex dashboards
Highly proficient in PowerPoint with designing analytics-based presentations and visualizations
Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
 

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