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Web Director

Location : Boston, MA
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No

Job Description :

As Web Director, you will direct the overall growth and strategic direction of our online presence. This includes developing and managing a comprehensive online strategy, information/content architecture and internal/external promotion. You will also support programmatic advertising initiatives by integrating these initiatives with web and other digital services to provide an end-to-end digital experience driving the buyer journey. Your success will measured by increased pipeline, conversion rates, web traffic and stickiness.


Key Responsibilities



  • Develop an online strategy that supports the company's overall goals and oversee all aspects of its implementation.

  • Identify opportunities for growth and execute strategies that take advantage of these opportunities.

  • Work with graphic designers to incorporate new features and functionality into website.

  • Develop, expand, and manage current site designs and lead appropriate redesigns when needed.

  • Alert colleagues to emerging technologies or applications and the opportunities to integrate them into our operations and activities.

  • Develop and manage the organization’s entire online budget, including website development and maintenance, outreach and promotion, personnel and operations.


Skills



  • 5+ years online experience, including managing strategy development, content acquisition, and website development.

  • Strong knowledge of clickstream analytics and website production technologies, including popular content management platforms (WordPress, GA, Segment, Hotjar, Heap, Demandbase, Kissmetrics, etc.).

  • Experience enabling strong interdepartmental relationships.

  • Exceptional communication and organizational skills.

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.

  • Proven ability to build consensus and work effectively within a cross-departmental team.

  • Understanding of usability in design interface.


Required Qualifications :
 
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