SUMMARY
Web Analytics Consultant needed for long term contract role to help deliver analytics for multiple web properties and support strategic initiatives.  Work with Marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.

RESPONSIBILITIES

- Manage Adobe Suite related to pages, brand engagements and marketing campaigns including:

-          Governance of Adobe Analytics and Tealium

-          Adobe Analytics design, architecture and integration

-          Integrations with other tools, quality assurance

-          Ad-hoc reporting, analysis and insights

- Work with Marketing and business partners to define KPIs for new projects/enhancements

- Work with database teams to upload adobe analytics data into the various marketing databases

- Manage the reporting methodology for site performance from a year over year view

- Provide guidance to develop tagging framework and provide QA support

- Manage the implementation and tracking of digital marketing initiatives

REQUIREMENTS

- Minimum of 3 years demonstrated experience using Adobe Analytics Product Suite
- Knowledge of variables to track client interactions online within the Adobe Analytics suite.

- Experience with tag management and multivariate testing

- Strategic thinking and practical organizational and planning skills
- Superior relationship-building and communication skills within cross-functional teams and with senior business stakeholders
- Highly motivated, self-sufficient, and able to operate independently

PREFERENCES

- Strong understanding of HTML, JavaScript and web protocols

- Experience with Google Analytics