SUMMARY

The Analytics Optimization Manager will manage the site optimization program which includes all A/B, Multivariate and Personalization Testing initiatives to optimize products and enhance the consumer digital experience.

 RESPONSIBILITIES

·         Be the SME for A/B and Multivariate Testing to drive the testing program   

·         Lead development, implementation, analysis and recommendations for all testing initiatives

·         Translate findings/results to management highlighting learnings and actionable insight

·         Analyze effectiveness of new product launches, site changes, and other marketing initiatives

·         Strong focus on achieving revenue, conversion, sales and other marketing goals

·         Partner with marketing to integrate a personalization strategy in site optimization program

·         Develop analytics dashboards to monitor trends in user experience KPI’s

·         Provide user acceptance testing (UAT) on test campaigns before Product releases

·         Develop tagging strategy for Site Optimization Testing initiatives and product launches

·         Quantify successes of the Site Optimization program

REQUIREMENTS

·         5 years’ experience with A/B Testing (e.g. Optimizely/Target), for Web and/or Apps

·         Proficiency with Adobe Analytics Platform

·         Build, launch, and maintain test campaigns within the Adobe Target platform

·         Configure test campaigns to integrate 3^rd party data from Audience Manager

·         Excellent client relationship management skills

·         Experience working under an Agile/Scrum framework

·         Excellent written/verbal communication skills

·         Experience in UAT for Product and Analytics implementations

·         Translate, communicate, and distil metrics into actionable marketing framework

·         Functional understanding of JavaScript and ability to read standard HTML code

·         Bachelor’s degree in related field of study

PREFERRED SKILLS

·         Experience from a consulting firm or agency

·         Proficiency with analyzing large data sets

·         Experience with optimizing product pricing through testing

·         Strong experience with Audience Manager or other DMP

·         Experience with offline/online data integration