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Director, Marketing Analytics

Location : Dallas, TX
Job Type : Direct
Hours : Full Time
Required Years of Experience : 7+
Required Education : BS
Travel : No
Relocation : No

Job Description :


This is a senior leadership position for a seasoned SME and leader in the analytics spacethat will manage, consult, and grow the analytics program at a Fortune top 50 client.  This individual will serve as a key point-of-contact and communicate with client executives with responsibility for successfully delivering both analytics strategy and execution for all digital marketing channels.



Client Facing

· Manage client expectations and proactively engage the client, demonstrating the value-add of analytics deliverables

· Adept at building client relationships through turning data reporting  into insightful analyses

· Build out an analytics roadmap, expand data sources, report automation, BI processes, data
analytics insights and recommendations from analytics stack to the digital strategies

· Continuously Support business development opportunities to expand clientele.

· Ensure that the analytics program and solutions continue to remain relevant and up-to-date

· Drive initiatives, testing new products, and evaluating emerging technologies.


· Oversee multiple analytics managers, with ownership for delivering for assigned clients

· Build and develop a full-scale team of analysts and implementation specialists.

· Fostering a data-driven culture amongst all stakeholders

· Develop and coach the managers and analysts to grow into analytics  

· Promote thought leadership, team engagement, and ensure consistent standards across delivery

· Align deliverables with team goals and capabilities, and insure knowledge-share across the teams

Required Qualifications :


· 7+ years of analytics experience preferably with a consulting firm or agency

· Excellent client relationship management skills

· Hands-on experience in how to analyze, structure and interpret large volume of raw data into effective visual stories for business stakeholders

· Strong experience with a web analytics platform, such as Adobe Analytics and Google Analytics, including implementation and tag management services

· Experience supporting RFPs, RFIs, and building proposals for business development opportunities

· Experience managing and leading team members at various levels of experience

· Critical thinker/problem solver who can quickly adapt to changing/conflicting priorities

· Outstanding  written/verbal communication

· Bachelor’s degree required



· Proficiency leading large-scale business intelligence implementation projects

· Strong Adobe Marketing Cloud experience (Reports, Workspace, ReportBuilder, Data Warehouse & API, Target, Audience Manager, etc.)

· Experience with BI, Big Data and ETL design and implementation processes

· Data warehousing tools such as Oracle, SQL, Amazon Redshift, Snowflake

· Experience with dimensional data modeling, schema design in data warehouses

· Knowledge of data management platforms (DMP)

· Familiarity with offline/online data integration

· Statistical modeling experience, including attribution modeling and predictive modeling

· Knowledge of open source programming languages (R and Python and general scripting e.g. Perl, regular expressions, Bash, etc.)

· Knowledge of DART for Advertisers (DFA) and JavaScript

· Experience with enterprise social media tools, such as Spredfast and Crimson Hexagon

· Master’s degree in quantitative discipline

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