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Manager, Web Analytics

Location : Birmingham, AL
Job Type : Direct
Hours : Full Time
Required Years of Experience : 4+
Required Education : BS
Travel : No
Relocation : No

Job Description :


The Manager, Web Analytics supports the ecommerce & marketing teams through the monitoring and analysis of online behavior, traffic and revenue trends.  This includes: user behavior, online merchandising and marketing analysis as well as insuring data integrity across the Digital Commerce department to drive business growth and reach sales goals.

Qualified candidates should exhibit a passion for data and analysis and will have digital marketing and analytics experience in a retail brand in-house environment or for a digital agency.



· Utilize Google Analytics suite of tools deliver merchandise, sales and revenue trend analysis, reporting and KPI enhancements

· Deliver regular reports and metrics to merchandisers on the performance of online categories

· Monitor and analyze online traffic trends and provide forecasting

· Provide Ad-hoc digital web analysis, (i.e. measuring the impact of flash sales, etc.)

· Develop and roll out scorecards for KPI’s on products, campaigns and marketing efforts

· Support A/B & Multivariate testing and Analysis

· Assist in analysis of usability updates to the website

· Website conversion & funnel analysis including areas of website abandonment  

· Support email and online marketing teams through tag management

· Support marketing in the analysis of digital customer acquisition efforts

· Manage vendors/partners that provide digital analytics and online customer satisfaction data

· Assist SaaS providers to distribute customer satisfaction information and customer commentary  

Required Qualifications :

Requirements and Qualifications

  • 5+  years of experience using Google Analytics or similar digital analytics tools

  • 4+ years of experience with consumer intelligence – acquisition and loyalty

  • Knowledge of Digital Marketing processes, techniques and best practices in retail

  • Experience with merchandising analytics processes

  • Exposure to Business Intelligence Tools  and Excel, PowerPoint

  • Demonstrated ability in analyzing data and delivering insights and recommendations

  • Bachelor's degree or equivalent experience


  • Experience in Omni-channel Direct to Consumer Retail Business is highly desired

  • Prior experience with CRM systems a plus

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