Summary

The Manager, Web Analytics supports the ecommerce & marketing teams through the monitoring and analysis of online behavior, traffic and revenue trends.  This includes: user behavior, online merchandising and marketing analysis as well as insuring data integrity across the Digital Commerce department to drive business growth and reach sales goals.

Qualified candidates should exhibit a passion for data and analysis and will have digital marketing and analytics experience in a retail brand in-house environment or for a digital agency.

Responsibilities

· Utilize Google Analytics suite of tools deliver merchandise, sales and revenue trend analysis, reporting and KPI enhancements

· Deliver regular reports and metrics to merchandisers on the performance of online categories

· Monitor and analyze online traffic trends and provide forecasting

· Provide Ad-hoc digital web analysis, (i.e. measuring the impact of flash sales, etc.)

· Develop and roll out scorecards for KPI’s on products, campaigns and marketing efforts

· Support A/B & Multivariate testing and Analysis

· Assist in analysis of usability updates to the website

· Website conversion & funnel analysis including areas of website abandonment  

· Support email and online marketing teams through tag management

· Support marketing in the analysis of digital customer acquisition efforts

· Manage vendors/partners that provide digital analytics and online customer satisfaction data

· Assist SaaS providers to distribute customer satisfaction information and customer commentary  

Requirements and Qualifications

• 5+  years of experience using Google Analytics or similar digital analytics tools


• 4+ years of experience with consumer intelligence – acquisition and loyalty


• Knowledge of Digital Marketing processes, techniques and best practices in retail


• Experience with merchandising analytics processes


• Exposure to Business Intelligence Tools  and Excel, PowerPoint


• Demonstrated ability in analyzing data and delivering insights and recommendations


• Bachelor's degree or equivalent experience

Preferences

• Experience in Omni-channel Direct to Consumer Retail Business is highly desired


• Prior experience with CRM systems a plus