Manager, Web Analytics  

Manager, Web Analytics is needed to lead the digital measurement team’s efforts to deliver data-driven insights that improve marketing performance and ROI for multiple clients.

Direct the measurement and analytics for website and digital marketing activities through data analysis and compelling story-telling.  

RESPONSIBILITIES

In partnership with account teams this role will:

· Establish, implement and execute web measurement strategies and practices across integrated digital paid media campaigns

· Provide strategic approach to measurement to guide web analytics initiatives

· Develop integrated web/paid media reporting and analyses that will measure performance, identify insights and deliver strategic recommendations

· Develop standard and ad-hoc reporting programs and templates

· Develop and present analyses and recommendations to internal and external clients

· Provide leadership to internal teams in areas of measurement and client service

REQUIREMENTS

· Hands-on proficiency with site analytics platforms (Google Analytics, Adobe Analytics) and understanding site tagging processes and tools

· Thorough understanding of online advertising planning, buying and performance metrics across all online channels, (display, native, programmatic).

· Strong knowledge of SEM and paid social campaign measurement

· Strong experience building benchmarks and measuring performance

· Excellent presentation and client facing experience

PREFERRED EXPERIENCE

· Experience leading delivery teams and strong project leadership skills

· 4+ years of experience in some of the following areas:

• digital/social media marketing strategy


• digital/social analytics


• social listening


• primary/syndicated research


• account management.

·         Experience in digital agency environment