Summary

This role will drive strategy and lead marketing activities for Display marketing campaigns that drive acquisition volume and increase brand awareness through prospecting, retargeting, and engagement campaigns.

Responsibilities and Duties

· Leverage internal data, channel best practices, and business intelligence to develop and recommend segmentation and targeting strategies

· Ensure display campaigns are developed and executed successfully with a set up that enables sound and clear measurement.

· Manage 3^rd party media agency/partners to maximize channel performance to drive results

· Work cross-functionally  with Channel, Brand, Product, Demand Analytics, List, Web Strategy, and Creative teams

· Identify new opportunities to target and leverage technology to enhance audience targeting (such as DMPs and DSPs, behavioral targeting)

· Ensure that product positioning and creative messaging is optimized against best practices

· Optimize budgets across media and display campaigns using attribution

· Provide SME guidance for Display channel keeping up to date on emerging technologies, targeting strategies

· Evaluate new display partners and work with Web Analytics and Info Security/Privacy teams to launch technical requirements tied to initiatives  

· Provide strategic guidelines for all tag integrations, testing, and validation

· Use attribution data to analyze and improve performance on campaigns  

Requirements

· 4+years of relevant media buying and execution/3rd party management of Display activities

· Demonstrated knowledge in attribution-based analysis and optimization

· Expertise developing and implementing acquisition strategies/tactics, including: segmentation and testing, cross-channel campaign development and optimization  

· Ability to navigate new targeting technologies through risk review process

· Demonstrated ability to influence and collaborate with peers, leaders and business partners

· Excellent strategic, analytical, communication and presentation skills

Preferred Qualifications

· Financial Services experience, or other heavily-regulated industry experience

· Experience with Web Analytics tools such as Omniture, DMP, DSP, Media Mix Attribution

· Experience working in a digital marketing agency