Senior Analyst

The Senior Analyst is responsible for paid search campaign measurement to generate insights through data and tell a compelling story. Deliver standard and ad-hoc analysis, communicating results to internal and external clients providing insights from the data and delivering value to the client. Partner with account, activation and research teams to develop compelling reporting that guides strategic client recommendations.  

Responsibilities

· Manage and develop social and digital media monthly, quarterly and ad-hoc analysis reports

· Monitor performance KPIs for social and digital marketing activities

· Work with cross functional teams (Account, Activation, Creative) to identify insights and provide strategic recommendations for content development, audience targeting and media tactics

· Present findings in professional manner to internal and external audiences

· Perform qualitative and quantitative analysis across the online Paid, Earned, Shared and Owned spectrum

· Lead initiatives, collaborative efforts and brainstorming sessions with internal teams

· Work with our social research teams to use custom methodologies to answer client communication and marketing questions

· Work with our media team to use data driven insights to guide daily campaign optimizations

· Work with our data sciences team to further explore proprietary tools and data management.

· Understanding of online advertising planning, buying and performance metrics, with expertise in paid social platforms such as:

o Facebook Blueprint Certification, Twitter Flight School, LinkedIn Ads Training and YouTube Certified are preferred

o Knowledge of display, search and programmatic buying a plus

· Experience with site analytics platforms (Google Analytics, Adobe Analytics) and tracking URLs

· Familiarity with setting KPI’s, building benchmarks and measuring client performance on a recurring basis

· Familiar with social media monitoring platforms (Sysomos, Crimson Hexagon, BrandWatch, etc.)

· Strategic approach to measurement with a tactical activation lens