SUMMARY

Social Media Data Analyst will assist in the development, execution and overall strategy for Social Media Campaign implementation, analysis and reporting.

RESPONSIBILITIES

· Provide analysis and reporting for Social Media data Paid and Owned Social Media campaigns across multiple business lines

· Integrate various data sources and work cross-functionally with internal and external partners

· Manage and maintain reporting dashboards and  reporting infrastructure requirements 

· Provide insight and recommendations that optimizes media campaigns and spend

· Develop and implement data and reporting needs with key stakeholders

· Develop Social listening queries and reports based on campaigns and agency reports

· Provide analysis of key metrics to identify, recommend and implement changes to enhance Social media and creative performance

· Provide day to day analytics for Paid Social Media campaigns and develop Social Media reports

REQUIREMENTS

· 3+ years’ experience in Social media and other Digital channels 

· Ability to analyze data and develop media and creative recommendations to improve efficiency and effectiveness

· Experience in data/measurement analytics in the Digital space

· Mix of traditional, digital and analytic experience.

· Strong analytical skills to analyze large data sets, draw conclusions, and develop actionable recommendations

· Experience with visualization platforms (Datorama, Tableau, Sprinklr, etc.)

· Proficient in MS Excel and PowerPoint

· Bachelor’s degree in advertising, marketing or related field, or equivalent work experience

PREFERRED SKILLS

· Experience in Advertising agency or Digital media planning preferred

· Working knowledge of data programing languages, (SQL/Python/Boolean, etc.)