SUMMARY

Provide Web Analytics expertise across the organization by delivering insights based on analysis and trending of web analytics and site data. Leverage analytics to enhance a holistic customer experience on the site.  Design strategies based on data analysis and marketing trends and identify gaps in the data capture strategy and implement enhancements.

RESPONSIBILITIES

·    Serve as subject matter expert in all aspects of web analytics

·    Provide analysis of web traffic and processes including affiliate sites

·    Determine data to be captured and identify potential new data sources

·    Develop a flexible suite of reports that meets the various business units’ needs

·    Implement and automate reports, dashboards, KPIs, etc.

·     Present analysis, recommendations and strategies to clients and sr. management

REQUIREMENTS

·    6+ years’ experience in a quantitative marketing role

·    4 years’ experience with web analytics tools and processes

·    Extensive hands-on expertise with Adobe Analytics Suite

·    Experience in pathing analysis, user behavior, waterfall/fallout analysis

·    Knowledge in site QA and site testing and CX tools, (Sprinklr, Qualtrics, etc.)

·    Strong knowledge of tagging requirements, tag management tools

·    Proficient in Excel and PowerPoint

·    Strong project managements skills and understanding of Agile development principles

·    BS in quantitative or business-related field

PREFERRED SKILLS

·    SAS / SQL knowledge

·    Knowledge of Tag Management tools, e.g. Tealium or Adobe Launch